E-Scentual Oils & Natural Products

The first piece of advice when starting a natural product business is to always do your research. Take the time to research your products and vendors thoroughly—because not all ingredients are created equal. Every vendor defines “natural” differently, and those differences matter. It’s essential to understand what goes into your products and where those ingredients come from so you can make informed decisions. Ultimately, this research helps you clearly define what you want your brand to represent and ensures your values are reflected in every product you offer.

When starting a product-based business, it’s important to begin small. Launching with a limited number of products allows you to focus on quality, consistency, and customer feedback. Once your foundation is solid, you can create a thoughtful plan to scale your business year after year. Trying to introduce too many products at once can stretch your resources thin and ultimately reduce the quality of what you offer.

• Analyze Trends: Use hashtag research to inform content.
• Partner with Creators: Collaborate with micro-influencers for authentic reach.
• Focus on Values: Highlight sustainability or ethical sourcing.

By focusing on these areas, you provide actionable, engaging content that drives brand loyalty and sales.

• Ingredient Spotlights: Educate customers on ingredients and their benefits.
• User-Generated Content (UGC): Repost customer reviews and videos for social proof.
• Behind-the-Scenes (BTS): Share the product creation process to foster authenticity.